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?Main thrust? of Q4 PlayStation marketing will be cinema-based

This is a discussion on ?Main thrust? of Q4 PlayStation marketing will be cinema-based within the Video Game News forums, part of the General Topics category; According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash ...

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Old 10-15-2008, 04:10 PM   #1 (permalink)
 
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Default ?Main thrust? of Q4 PlayStation marketing will be cinema-based

According to this MCV report, Sony is planning on pushing hardest at the box office with its Christmas ad cash in the UK this year.“The main thrust of our advertising this Christmas season will be in cinema,” revealed SCEE UK marketing manager Adam Boita.“All our key IPs this year are being backed by major campaigns. [...]

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